Referred to as the “Swiss-Army Knife” challenge; there was a growing concern that as the content offering expanded and became more complex, users would not be willing to explore and realize the value of the additional offerings.

This initiative was to envision solutions to avoid a user experience that becomes complicated and cumbersome for users as the product offering scales.

Over the course of five sprints, our team envisioned and tested a newly imagined user experience, providing evidence-based insight for recommended solutions.

The result of this initiative helped align the executive team for M&A target requirements, operational roadmapping, and validation of near-term product opportunities.