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Novartis
Project Type
Experience Strategy and Design
Novartis saw COPD patients struggle with exacerbations due to environmental influence and non adherence.They sought to provide support and physician intervention throughout the entire lifecycle of treatment.
Using research collected from contextual observations, we created a journey map of the treatment experience. Several opportunities emerged which were weaved into a vision for a holistic experience including general physician referral resources, prescription adherence tracking, and holistic patient wellness.
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